Sluggish Market of Minibar Fridge
The mini-refrigerator, which is once the most favorite necessary device in daily life for many young people and car owners, right now in the market has been left out. The small volume 50 liters mini refrigerator on the market is now not only less in style, but the price is high. According to market research firm of PRC, the survey data shows that from January to June last year, the market share of retail sales of 50 liters mini fridge is only 1.16%, 7.94% lower than the same period last year. The share of retail sales is only 0.31%, down 2.62%. From the view of the course of development of the foreign mini fridge, mini refrigerator should be have relatively good market prospects, but now domestic product of a small refrigerator are faced with the reality of the problem of the small amount of thin profits.Minibar fridge, is gradually being marginalized, further foster consumer market, and enhance industrial concentration seems its development Sunshine Boulevard.
Mini Refrigerator Market Demand is to Grow in 2013
The Hotel Small fridge market demand is relatively small, in addition to senior hotel buy, there are young people and singles as a transitional machines use narrow target users, manufacturers are not put in a great effort to develop and produce. But look at the monthly sales from the first half of this year, the market share of the retail amount or monthly rises. According to the survey data, the mini fridge of 50 liters in January this year, its volume of retail sales market share is only 0.85%, fell to 0.6% in February, and begin to rise to 1.19% in March, it almost nearly double compared with January. Accordingly, the market share of retail sales also shows a rising trend, in January this year, the retail sales of the mini-fridge is up to 0.2%, the lowest point is at 0.16% in February, and rise to 0.31% in March. Obviously, what affects the sales of the mini fridge main factor is the weather, as temperatures rise, consumer demand for refrigerators will have different "warming".
Low Profit of Mini Fridge
As for other volume refrigerator, in the year from January to August, with the refrigerator peak season is coming, and their prices are constantly "promotions. The mini refrigerator market prices is on the contrary, prices shows a monthly rise of potential. In the first half of last year, the average price of mini refrigerator changed from 646 dollars in January and rose to $ 699 in June. Producing mini fridge is relatively more dispersed, low industrial concentration, and therefore cannot form a good economy of scale. Survey data shows that the average market price of the mini-fridge in the first half of this year slightly rises compared with the same period last year, from last year's average of 653 RMB rose this year, the average price level is 682 RMB, an increase of only 4.4%. When compared this with the average increase in prices this year, apparently it is relatively low, we can see from the strict sense, the market price of the mini fridge does not rise, and from the side, which also shows that its profits are diluted.
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